THE ICE St. Moritz has been able to remix the cards in the world of classic car events in just a few editions. Basically it looks like a concours d'élegance; but forget Pebble Beach and Villa D'Este. There is also a track where the cars show off their speed. But nobody takes the lap-time. THE ICE is an event not seen before where the point is the desire to have fun. The competition is formally there but it is enough to see the award ceremony to understand how important it is.
The location on the frozen lake, the incomparable environment of St. Moritz and the careful selection of the cars and drivers do the rest in the two days of the event which involve participants and visitors easily into a bubble of euphoria from which no one can escape.